For my USU digital display I played with the word purge mimicking a pop culture film called The Purge. I used strong contrast between the font and the background to grab people's attention. I made the message simple and to the point, so that it would be easy to read in the 20 second time limit. I put emphasis on 'purge' to grab people's attention and then I created a hierarchy by changing the size and weight of the font. I made sure to make the date bigger so that people would know that it was important. I also embedded the image with a sense of dread because that's the only way I've ever heard anyone talk about the registration purge. I did this by combining multiple textures over a grey background and using blending modes to combine them. I also created a vignette using the Gaussian Blur, and placed a drop shadow behind the text and the blue dividing line. I then used repeating bull heads to create a sense of uniformity and intimidation.